Why we should not be partners
These are the rules I judge my partnerships on, making it easier for you to decide if we are a match.
You have no story
Stories are important, as stories give a depth to brands. Having no story as a brand makes it hard to relate my community to your brand.
You are not a force for good
The world is something we should cherish, we cyclists especially see how beautiful our planet is. I expect your brand to think the same.
You are not performance focussed
As I want others to become better as a cyclist, the partners I work with must have an edge in improving and getting better.